Green business trend

With the future of the environment—and the economy—so dim, more midlife women are finding financial prosperity as eco-entrepreneurs. Here’s how to start a green business, make money, and stop climate change, all at the same time.
Green Business Is Growing

If you need some cheering up about the economy (and who doesn’t?), take a look at what’s going on with green business: The sector has been growing by 30 to 60 percent a year, on par with the success of the personal computer in the 1990s. And while venture capitalists have been fleeing pretty much every other kind of investment, they’re still pouring money into eco-companies—to the tune of $8.4 billion in 2008, up 38 percent from 2007. With President Obama’s support for green initiatives, experts predict the growth will only continue. Here, meet eight midlife innovators who are pioneering the trend.